ABASI ROSBOROUGH 2020 - TAILORED FUTURISM
For our SS2020 menswear collection AR collaborated on a short film with Sekani Solomon a motion graphics designer to help our brand visualize the comfort and sleek design of our flagship product: The Arc Jacket. The film carries us through a surreal journey from “concept to reality” starting with the sketch and ending with the finished garment. We juxtaposed various architectural and cloth elements with features from the jacket to highlight its bold, thoughtful design.
Creative Direction: Sekani Solomon Concept: Abdul Abasi, Greg Rosborough , Sekani Solomon Visuals: Sekani Solomon Live Action: Sinead Collymore-Jones Audio: Jordan Solomon, Lucas Morelli